“If anything comes out of this, I hope more fans realize the power our voices have”: Local hockey fan hopes her twist on an iconic image can help expand the reach of hockey

Kaylin Markart / Metropolitan Riveters

One of the reasons why professional sport, and especially hockey, is such a beloved commodity among fans, is the sense of unity among fans, camaraderie through good and bad moments, as well as the willingness of others who love the sport to recognize an achievement by other fans or players. Some fans find ways to incorporate their love of the game into the things they do in their daily lives. A local hockey fan at DMV has done it and more with a logo design that has caught the attention of many.

Jordan (known by most as Jo) Dabney, a resident of Ashburn, Virginia, has received widespread acclaim for his recent creation, a twist on the iconic “World War II” Rosie the Riveter image, which was a symbol of women went on. more responsibility on the home front and the logo of the Metropolitan City Riveters, a professional women’s ice hockey team based in Monmouth Junction, New Jersey, who play in the Premier Hockey Federation (formerly the National Women’s Hockey League).

Yes, who was contacted by the team to collaborate on a spin on the original logo, created a black Rosie logo, which was debuted by the team in February. The logo’s popularity was recognized by many around the hockey world, including Joe’s favorite player of all time, Dallas Stars (and former Washington Capitals) goalkeeper Braden Holtby.

“I’m not quite sure what I expected after the design would be published and people would see my name and work associated with a professional hockey team,” Jo told NoVa Caps, “to see all these people in hockey who I love and whose stories I read acknowledge my work the way I do theirs are confusing.Seeing all these people, some I know, many I do not, reach out to me and say they love the sweater, and that they can not wait for their arrival is overwhelming in the best possible way.Everyone who knows me knows that I’m a big Capitals fan and a giant (or ‘HUGE’, like the Dallas Stars twitter account put it) Holtby fan … So getting my favorite player to acknowledge my work and wear it is surreal and I have to be honest, I started crying when the video was playing and he said, “Hey Yeah. “Just knowing that both Brandi and Braden Holtby own my art is probably one of the coolest things that some will happen in my life. “

The design generated huge merchandise sales for Riveters, who sought out Jo because of her work with Black Girl Hockey Club, a nonprofit organization designed to help develop the game.

“Black Girl Hockey Club is an organization that helps young black girls get into hockey. From scholarships to funding children’s equipment and registration fees to meetings to games. Black Girl Hockey Club, is an organization as well as a safe place for older blacks. “Women who are players or parents or fans in the hockey community. The attention the Black Rosie jersey has received has certainly put more eyes on BGHC in the best possible way.”

Metropolitan riveters

While not as popular as some of the other professional sports leagues in North America, the NHL has grown its fan base with the addition of new franchises as well as increased reach through various platforms. Jo was such a fan whose love of the game developed out of a growing relationship to all facets of the sport, also with a little help from Holtby.

“If Braden Holtby was not the first hockey player I knew, I probably would not be a fan today,” said Jo, “My love of hockey certainly grew out of curiosity. I did not know other hockey fans when I first started playing the sport, so the more I learned about the rules and the teams, the more passionate I felt about it ”.

Riveters debuted with the jerseys in a 4-3 loss to the Toronto Six and experienced an overwhelmingly positive response to the design, which generated huge merchandise sales for the club. The original design was inspired by two influential black American women, one of whom, Betty Reid Soskin, served as national park ranger at Rosie the Riveter / World War II Home Front National Park in Richmond Virginia for over a decade until retiring at. age 100 at the end of March, while the other, Ruth S. Wilson, was one of about 600,000 black women who joined the workforce during World War II as a “Rosie.”

“I would not say that the design was based on a single person, but certainly inspired by Ruth Wilson and Betty Reid Soskin. I did my best to try to design the sweater in a way that felt less like a character and more like a , people could relate to, but just happened to be on the chest (it is definitely up to others to decide if I did well or not) “, explained Jo. On her website (see below for link) Jo has posted other works designed over the years, including a variety of capitals-themed concepts. “My creative process usually starts with looking over something I hate and brainstorming how I could turn it into something I like. With jersey design concepts, I like to use darker colors and retired logos or incorporate something that only fans of a specific team would notice or worry about (like the three stars for the DC or Maryland flag). I recognize that as a fan I can create designs based on what I want to see in relation to what the team demands from a professional, which definitely brings interesting concepts to life ”.

If there is one thing that Jo hopes the twist on the familiar logo will do, it is to increase the growth and availability of the hockey game for everyone. “If anything comes out of this, I hope more fans realize the power of our votes. We choose who we support, and we choose where our money goes, and it kind of determines who gets attention and recognition.It takes more than a jersey to practice women’s hockey and make the sport more inclusive in terms of specific demographic conditions, but for me this was definitely added to the conversation.For people who are usually excluded and forgotten in the hockey environment, hope I somehow like that this shows them that this sport can be for everyone ”.

NoVa Caps would like to thank Jo Dabney for corresponding with us for this piece and appreciate her time and contribution!

– To see more of Jo’s work and products, click HERE and HERE for her shop, and follow her on Instagramand on Twitter
– To find Black Rosie the Riveter merchandise, visit Metropolitan Riveters’ online store HERE

By Michael Fleetwood

Leave a Comment