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Top Small Business Technology Trends In 2022

As an entrepreneur or small business owner, it is possible that you won’t be on the cutting edge of technology advancement yet. However, technology plays a vital role in the growth of your company and its effectiveness. In light of how much technology has changed over the last year, small-business technological trends will only increase in importance through the remainder of 2022 and 2023.

As new technologies like 5G expand, established markets like employee monitoring software will become more prevalent for small-sized companies.

Two years since the first lockdowns went into effect. Companies worldwide are trying to establish the new norm. Technology can play an important role in rebalancing and restoring small and mid-sized businesses.

Trends. Alongside analyzing the latest trends in technology for small businesses, We also surveyed some of the top tech experts and small business owners to share their opinions. Here are the latest tech trends for small businesses.

Artificial intelligence

Machine learning and artificial intelligence have been hot technology topics for a long time. For instance, AI is reshaping the insurance business by reducing problems and delivering a better experience for customers.

As more and more applications integrate intelligent technologies, small-scale businesses will continue to integrate these technologies into their existing and new processes by 2022. This could lead to various implementation scenarios to personalize the customer experience, including voice assistants. In actual fact, artificial intelligence business trends already encompass the use of AI for cybersecurity, CRM system, and market research.

Meredith Schmidt, executive vice general manager and president of essentials and small businesses at Salesforce, said that even though artificial intelligence could seem like something that only big corporations use, it will be adopted more frequently by small companies.

“AI will help small businesses offer more personalized experiences to their customers by maximizing their time and automating manual tasks,” Schmidt explained. “If you spend almost a quarter of your day on manual tasks like inputting data, as our research showed, AI and automation can be a huge asset.”

5G rollout

The effects on business from 5G are numerous. The rollout of 5G technology was first announced in the year 2019. However, the pandemic seriously retarded its rollout domestically and internationally. The benefits of the 5th generation of mobile technology include much faster data transmission rates than what 4G networks offer. According to the cell phone maker Huawei, 5G also promises minimal or no latency or delay in data transmission.

Eliminating latency is an essential step in creating technology for the Internet of Things (IoT) in that 5G networks are better able to support the growing number of connected, intelligent devices than Wi-Fi or 4G. As IoT expands, more job opportunities are opening up for IT professionals.

Although there’s a lot of hype about 5G, it’s the realm of consumers who are early adopters and innovative IT departments.

Software for monitoring employees

Two years after enforcing home working and a flurry of media coverage of the rate of infection, it’s easy to see why there aren’t all employees queuing up to go back to open offices. Remote working will be around for a while, and hybrid work is becoming more popular.

Rhiannon Staples, chief marketing officer of Hibob, said that a lot of the attention on HR tech is due to the shift towards remote work. “The shift to remote work has changed businesses in terms of productivity, engagement, culture, two-way communication, and employee development, and has highlighted the need for effective technology to help navigate these challenges,” Staples explained. “As such, centralized HR information systems have become mission-critical.”

The most prominent of these tools is the employee monitoring software. The most effective software for monitoring employees can be utilized to provide a detailed overview of remote workers and their efficiency. When selecting the software for monitoring employees, make sure you consider features like mobile devices’ coverage and the capability to detect inefficient workplace techniques.

Monitoring software can be perceived by employees as beneficial when strenuous efforts are acknowledged and successes are acknowledged.

Remote onboarding

As more companies embrace the hybrid model of working (and the savings that could result from the reduction of office space and freeing up commuting time to do additional work), They will depend on technology to ensure the efficient transition process for remote workers.

Onboarding is a crucial aspect of hiring new employees, as it helps them get familiar with their responsibilities and the corporate culture. With no means of connecting with them in person, whether due to the outbreak or the location of their workplace, businesses are shifting to software to assist in onboarding.

“Technology that ensures every step of the onboarding experience is planned and orchestrated professionally will help companies make sure their new team members feel welcome,” stated Staples about research that shows that poor onboarding experiences cause more than two-thirds of employees to look for an alternative job. “Companies will invest more in technology that helps people understand who’s who in the company [and] familiarize themselves with the relevant connections they need to make outside their immediate team.”

Retailers have witnessed many dramatic repercussions due to the pandemic. As a result of lockdowns and associated disruptions, large companies have been speeding up their implementation of social and mobile shopping to provide a frictionless shopping experience.

According to Staples, the high-tech method of keeping people safe has extended to include more than a curbside pickup. It is an inevitable extension of technology like terminals and mobile payments.

“Mobile payments used to be a nice-to-have that brought the convenience of avoiding long checkout lines to shoppers in crowded stores,” she added. “But now, due to the pandemic, they’re almost a baseline requirement for most retailers.”

Mobile payments now encompass QR code mobile terminals, mobile phones, and mobile wallets.

“Many retailers are overhauling their in-store experiences to make them more reflective of our current – and probably future – reality,” said Staples. She also cited Walmart’s redesigning of its stores to create an airport-like experience that focuses on convenience and the use of contactless transactions.

Software unification

You can also observe the impact of the pandemic in the increasing integration of previously distinct software interfaces. Consider, for instance, the introduction of Microsoft Teams into Windows 11. (Read the Microsoft Teams review for more details on this tool for collaboration.)

We’re also seeing an increase in third-party integrations with software. Nowadays, companies can use Slack to communicate with teams, Outlook to send essential documents, Salesforce to manage customers, Basecamp to plan projects, and Google Drive to store company data. Data silos pose a significant risk that unification can limit and reduce.

“Connecting software to work with other software is hard,” said Roy Mann, CEO and co-founder of Monday.com. “There will be a breakthrough with integration platforms that will allow any software to connect well with any other software.”

He anticipates that such connections will connect different platforms, allowing seamless communication. In other words, he said that customer information changes across platforms even if they’re updated on one platform. This unification helps businesses save time.

A greater emphasis on cybersecurity

The transition to modern working methods has led to the creation of new kinds of fraud, and malware is evolving due to the increase in virtual communication and the increasing usage of office hardware.

However, this perception of risk isn’t being passed down to businesses. According to the research of BullGuard that nearly 60 percent of small companies believe they are unlikely to be targeted by cyber-attacks. However, specialists from industry IT Governance reported an increase of 11% in security-related incidents in 2021 in comparison to 2020, which equates to 5.1 billion data breaches.

Jim Lippie, former general manager of cloud computing at software firm Kaseya, advised that SMBs begin to look at security from the eyes of larger enterprises. “SMBs, like their large enterprise counterparts, will lock down on a comprehensive backup-and-disaster-recovery solution to keep protected, and also form new standardized blocking and tackling game plans to keep the business even safer.”

Marketing with influencers

Influencers from social media and customized marketing are increasingly viable avenues to connect with customers and advertise the products. The days of increasing sales with traditional print ads. Today, businesses must have a successful, strategic marketing strategy that is increasingly engaging with influencers.

“Consumers want more authenticity in their advertisements, often in the form of a recommendation from someone they trust, like an influencer,” said Alex Shvarts, CEO of FundKite.

Social marketing via media will help you connect with your clients and create a niche in your business. Engaging with authentic influencers (as opposed to influencer-marketing fraud) is about understanding your company’s requirements and conducting your study on the influential people in the field.

Influencers could quickly lose popularity, as their audiences aren’t always reliable. Find those who do not cause controversy, preferably with a history of collaboration with different SMEs.

Social media advertising includes areas such as pay-per-click marketing. Smaller businesses are continuing to embrace social media advertising by 2022. However, influencers are typically thought of as social media marketers.

“As more businesses start micro, social advertising will continue to grow as a cost-effective and efficient way to target specific audiences,” said Matt Rosenberg, head of communications at Helbiz. “The ability to create unique and differentiating content that engages customers through social media channels is paramount in today’s growing digital landscape.”

This trend is paying dividends. According to Rosenberg, 37% of U.S. consumers have purchased the product they saw in the social media posts of a company. If you’re still not engaging on social media, you should start advertising your business.

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